I Should Be Rich

Advertising Strength: Using the same audio in both TV and Radio ads

So, I’m not real car-savvy, but I do know that Pep Boys prides itself on being the one-stop-shop for making everything in your car work. Yes, I have it memorized.

Recently on the radio, Pep Boys keeps playing this one ad, with this one jingle over and over again. Annoying? Sure – but not so much that I hate it, and just enough so that I remember it.

I turned on the TV the other day. The jingle began playing. I knew what it was before I even looked at the screen. The TV ad used the exact same audio as the radio ad! What a way to make me remember and associate all the visuals and audio I was hearing and seeing.

What kind of advertising works on you?